Golf Canada and Ace Beverage Group announced today a multi-year integrated partnership that will see Ace Beverage Group become the official ready-to-drink (RTD) beverage partner for the RBC Canadian Open and the CP Women’s Open.
Through the partnership, Ace Beverage Group will offer a selection of their RTD beverages, including the highly popular Cottage Springs brand, at Golf Canada’s two National Open Golf Championships beginning in 2022. The Canadian-based Cottage Springs brand will become the new sponsor of the spectator grandstand at the RBC Canadian Open’s famous “Rink Hole”. Spectators at the RBC Canadian Open and CP Women’s Open will also enjoy a range of Ace Beverage Group products at the Fare Way food and beverage experience as well as sampling within the fan village.
“We are very proud to partner with Ace Beverage Group to deliver their premium portfolio of ready-to-drink beverages to the RBC Canadian Open and CP Women’s Open” said John Sibley, chief commercial officer of Golf Canada. “This partnership across our two flagship properties provides a tremendous opportunity for Golf Canada to align with a leading brand in the RTD category and deliver a premium spectator and hospitality experience.”
Ace Beverage Group is a fast-growing and innovative beverage alcohol company based in Toronto. Ace Beverage Group holds market leadership positions across hard seltzer, craft beer and cider, and has a highly engaged consumer following around its brands. The company’s unique, premium portfolio features numerous popular brands, including Cottage Springs (the #2 hard seltzer brand in Canada), Ace Hill, Liberty Village and Cabana Coast.
“The RBC Canadian Open and CP Women’s Open are among the most exciting events in all of Canadian sports and we are extremely proud that event fans will have the opportunity to experience and enjoy our products,” said Mike Wagman, CEO of Ace Beverage Group. “We are thrilled to partner with Golf Canada to share our unique portfolio of beverages with spectators, and to continue to grow our brands among golf enthusiasts across the country.”The 2022 RBC Canadian Open will be held June 6-12 at St. George’s Golf and Country Club in Toronto, Ont., with the CP Women’s Open being contested August 22-28 at Ottawa Hunt and Golf Club in Ottawa, Ont.