Multi-year deal will deliver a premium tequila hospitality experience to the RBC Canadian Open through 2024
(November 22, 2021) Golf Canada and Maestro Dobel® Tequila announced today a multi-year partnership that will see Maestro Dobel featured as the Official Tequila of the RBC Canadian Open.
Maestro Dobel will become Golf Canada’s first-ever exclusive tequila partner for the RBC Canadian Open. As part of the integrated partnership—which begins in 2022 at St. George’s Golf and Country Club and runs through 2024— Maestro Dobel will be poured at RBC Canadian Open hospitality and concession locations with sampling opportunities and fan engagement activations planned around Canada’s lone stop on the PGA TOUR.
“We are thrilled to welcome Maestro Dobel as Golf Canada’s first-ever Official Tequila Partner for the RBC Canadian Open,” said John Sibley, chief commercial officer of Golf Canada. “Maestro Dobel’s mastery blend and craftsmanship in their award-winning tequila will deliver a premium product for spectators and hospitality guests to enjoy at the RBC Canadian Open.”
Founded by 11th generation tequila maker Juan Dobel, Maestro Dobel is known for consistently pushing the category forward, blending tradition and innovation to craft its award-winning tequilas. Since March 2021, Maestro Dobel has served as the official Tequila of the PGA TOUR and Champions Tour, activating at select tournaments across the United States.
“We are excited to embark on this new journey with Golf Canada and the RBC Canadian Open,” said Peter Hottmann, General Manager at Proximo Spirits Canada. “The RBC Canadian Open has become a premier event on the PGA TOUR and we are proud to be aligning our award-wining tequilas with excellence in Canadian golf.”
The 2022 RBC Canadian Open will be held June 6-12 at St. George’s Golf and Country Club in Toronto with nearby Islington Golf Club hosting the championship’s practice facility.