Renewed partnership includes an enhanced commitment to Canadian women’s golf
at the amateur and professional levels
CALEDON, Ont. – Golf Canada and Audi Canada are proud to announce a long-term extension of their valued partnership that reaffirms Audi Canada’s commitment as the Official and Exclusive Automotive Partner of Golf Canada, the RBC Canadian Open and CPKC Women’s Open through 2028.
Since joining Golf Canada in 2019, Audi Canada has been an instrumental partner in helping to grow and elevate the game across the country. Through its unwavering support of Canada’s National Open Championships and shared commitment to delivering world-class experiences for players and fans, Audi Canada has played a significant role in advancing the sport from coast to coast to coast.
As part of this enhanced partnership renewal, Audi Canada has deepened its commitment to help advance the women’s game in Canada, becoming a Foundational Partner of She Plays Golf. In addition, the three-event championship series will now be the She Plays Golf Championship Series presented by Audi. Following the championship series, Audi Canada will present the Audi Precision Award like with the CPKC Women’s Open, awarded to the tournament’s “most precise player.”
“We are thrilled to extend our longstanding partnership with Audi Canada. Together we share a vision of advancing the sport with excellence, precision and continued progress,” said Mark Palmer, Chief Commercial Officer, Golf Canada. “We value Audi Canada’s continued commitment to women’s golf in Canada as they deepen their support, becoming the presenting partner of the She Plays Golf Championship Series along with their support of amateur golf through the Audi quattro Cup. We look forward to Audi Canada’s premium experience offerings for fans at both National Open Championships this year.”
Audi Canada will continue to present the Audi Precision Award at the CPKC Women’s Open, given to the tournament’s “most precise player.” The winner will receive a $25,000 cash prize along with a matching donation made in their name to a local charity that focuses on growing and advancing women’s golf. Past winners include Lauren Coughlin (2024) and Sei Young Kim (2025).
Golf Canada and Audi Canada will continue to support the Audi quattro Cup, the world’s largest amateur golf tournament. Through this partnership, Golf Canada and Audi Canada have elevated the profile of the Audi quattro Cup in Canada by expanding its national footprint and providing elevated opportunities for more Canadian golfers. For over 30 years, the Audi quattro cup has welcomed 38 countries, 600 tournaments and 70,000 players annually competing to enter the Audi quattro Cup World Final.
In addition to Audi Canada’s extensive commitment to Canadian golf, Audi Canada is also the official Automotive Partner of Golf Talk Canada on TSN 1050 AM. Collectively bringing stories to fans across the country with TSN talents, Mark Zecchino, Adam Scully and Canadian Golf Hall of Famer, Bob Weeks. The partnership will feature an elevated presence at the TSN broadcast booth on-site at the RBC Canadian Open this year.
“Our partnership with Golf Canada is rooted in a shared commitment to excellence and delivering premium experiences both on and off the course—grounded in values like precision, performance, and progress. As we build on this momentum, we’re excited to elevate the Audi quattro Cup and continue creating meaningful opportunities that expand participation and inspire the next generation of Canadian golfers,” said Joseph Ottorino, Head of Marketing, Audi Canada.
Audi Canada will once again serve complimentary specialty coffee to fans at the 2026 RBC Canadian Open at the Refuel26Café along with premium Audi vehicles that fans can interact with on-site. Racing fans will also have the opportunity to see the Audi R26, Audi’s first-ever Formula One car at the RBC Canadian Open. Audi is currently competing in its first season in Formula One.
The renewed partnership will also see Audi Canada remain a Presenting Partner of the Golf Canada app, the number-one golf app in the country, which tracks game progress and scores while connecting users with colleagues and friends. The Golf Canada app, which also supports the spectator experience at the RBC Canadian Open and CPKC Women’s Open, is available as a free download from the App Store for iOS devices and Goole Play for Android.
The 2026 RBC Canadian Open will take place June 10-14 at TPC Toronto at Osprey Valley in Caledon, Ont. For more information or to purchase tickets, please click here. The 2026 CPKC Women’s Open will take place August 19-23 at Royal Mayfair Golf Club in Edmonton, Alta., for more information or to purchase tickets, please click here.