Team RBC golfers team up for Online Charity Challenge

TORONTO –  Whether you tweet, share, like, view or blog, #RBCGolf4Kids is looking to score a hole-in-one for kids through an online social media challenge to raise $500,000 for thirteen children’s charities around the world.

For the second year, Team RBC golfers are once again inviting the public to participate in the social media charity challenge by sharing the hashtag #RBCGolf4Kids on Twitter and  Instagram, or joining in on Facebook or www.teamrbcgolf.com – the more shares of #RBCGolf4Kids, the more dollars raised for children’s charities. Three bonus challenges will provide opportunities for Team RBC players to win additional donations for their respective charities.

“One of the greatest investments we make is helping kids and youth succeed and our Team RBC players share this belief and go above and beyond to make a difference in the lives of young people,” said Jane Broderick, chief brand and communications officer, RBC. “With the success of last year’s challenge, our players are excited to put on their game faces and take their best swing to raise awareness and funds for child and youth charities.”

Over a five week period from June 15 to July 19, Team RBC ambassadors will compete in a series of weekly challenges – photo trivia, predict an event or fill in the blank – encouraging fans to do the same and share the hashtag #RBCGolf4Kids. The challenge will have ‘share’ thresholds that will trigger increasing levels of donation from RBC each week. The challenge will end on Sunday July 19 at midnight, prior to the start of the 2015 RBC Canadian Open that takes place at Glen Abbey Golf Club in Oakville, Ontario.

“For my fans to help me win more than $135,000 last year for the Children’s Medical and Research Foundation at Our Lady’s Children’s Hospital Crumlin in Ireland was amazing. I know how instrumental these funds are in supporting the tremendous work the hospital does for children,” said Graeme McDowell, PGA TOUR golfer and member of Team RBC. “This year’s competition promises to be better than ever and I challenge my fellow Team RBCers to step up their game with fun content that our fans will love to share.”

With charities from around the world benefitting from the challenge, these are the organizations Team RBC is supporting:


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RBC proudly supports golf around the world through high profile relationships with the PGA TOUR and Golf Canada. RBC is the Official Banking and Financial Services partner of touring professionals Jason Day, Graeme McDowell, Brandt Snedeker, Luke Donald, Matt Kuchar, Ernie Els, Jim Furyk, Ryan Palmer, Mike Weir, Graham DeLaet, David Hearn, Nick Taylor, Adam Hadwin, Brooke Henderson and Morgan Pressel. As the title sponsor of both the RBC Heritage and the RBC Canadian Open, RBC also supports emerging Canadian golfers through Golf Canada’s grassroots developmental programming, their Canadian Amateur Golf Championships and high performance national team. RBC is one of North America’s leading diversified financial services companies and among the largest banks in the world, as measured by market capitalization. Follow us on Twitter @RBC.

For more information, please contact:


Jackie Braden

Director, RBC Brand & Citizenship Communications